Medinabi/Ital, hand in hand with Lucas, presented on 16 March in Motortec Automechanika Madrid three new Lucas product lines highlighting the
Lucas Diesel Systems product division. During the presentation Medinabi stressed the more than 140 years of experience as well as the reputation of our brand among garages all over the world.
From now on, in addition to the lines already on the market it will be able to offer the full range of diesel products composed of injection pumps, common rail pumps, injector-pump units, common rail injectors and diesel injectors. Another 1400 references which rise to 3479 including the disassembly line, with spare parts such as valves, heads or nozzles among others.
During the event, held at the Teatro Goya in Madrid, the attendees also heard about the loyalty project “Arranca en verde” (Get started in green) (which includes marketing actions, returns management and warranties, etc.) and the Lucas Academy training programme, both developed to encourage spare parts companies to work more closely with garages and help the Lucas brand to be more recognised and prescribed by mechanics.
The presentation began with the intervention of Ignacio Medina, general manager of Medinabi / Ital Recambios, who recalled the 140 years of Lucas and its brand potential. Subsequently, José Cruz, sales director of the company, went over all the innovations of the brand now available on the market.
Finally, Juan Roldán, general manager of TRW Spain, closed the event with a strong message of support to the brand: “In these 140 years, we have never stopped supplying the market with Lucas products. This is only the beginning of something that is going to continue, hopefully, for another 140 years. As owners of the brand, our commitment is to continue to be committed to it. I can assure you that there will be many more products with the Lucas brand in the future”, he said.